Advocacy, Campaigns and Media Manager

Country: Ethiopia
Organization: Oxfam GB
Closing date: 10 Oct 2021

About us

Oxfam is a global community who believe poverty isn’t inevitable. It’s an injustice that can be overcome. We are shop volunteers, women’s right activists, marathon runners, aid workers, coffee farmers, street fundraisers, goat herders, policy experts, campaigners, water engineers and more. And we won’t stop until everyone can live life without poverty for good.

Oxfam GB is a member of international confederation of 21 organisations working together with partners and local communities in the areas of humanitarian, development and campaigning, in more than 90 countries.

Our values and commitment to safeguarding

Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people, adults and beneficiaries with whom Oxfam GB engages. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation.

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records and terrorism finance checks. Oxfam GB also participates in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms his/her understanding of these recruitment procedures.

We are committed to ensuring diversity and gender equality within our organisation and encourage applicants from diverse backgrounds to apply.


Since the early 1970s, we have been working to address the underlying causes of poverty and marginalization by focusing on developing sustainable livelihoods, providing water and sanitation, agriculture, climate research, gender, and humanitarian issues.

Our team

The Ethiopia Influencing Team covers advocacy, campaigns, policy, research, media and communications work with the Oxfam Country Programme. We work in close collaboration with programme teams to deliver high quality and high impact programming, and leverage our impact through influencing/advocacy in collaboration with our local partners and allies at the national regional and international levels.

Job purpose

To deliver positive changes at scale for people who are poor and vulnerable, with a focus on conflict-affected people in Northern Ethiopia. This will be achieved through leading the development and management of Oxfam’s influencing strategy in Ethiopia, covering advocacy, campaigns, policy, communications and media work, working with all programme teams as part of an integrated ‘one programme’ approach.

As a member of the Ethiopia Country Programme, the Advocacy, Campaigns and Media Manager (ACMM) leads Oxfam’s influencing work on the Northern Ethiopia crisis, ensuring that the country programme develops and delivers a coherent policy and influencing strategy, built on programming, cognisant of risk and relevance to the country context.


core details

Location: Addis Ababa with frequent travels/field visits in Oxfam operation areas (mainly to Northern Ethiopia)

Salary: As per the Oxfam benefit package

Internal Grade: C1, Global

Job Family: Communications

Contract type: Fixed-Term contract for one year with the possibility of extension

Hours of work: 37.5 hours per week. This is a full-time role; however, Oxfam offers various flexible arrangements which candidates can discuss with the Recruiting Manager at the interview stage

This role reports to:Country Director -Ethiopia

Staff reporting to this post:None

The annual budget for the post:No direct budget responsibility, except for advocacy components within specific programmes

Key relationships/interactions:

Key relationships/interactions: Ethiopia Country Management Team, Programme Managers, Technical Leads, Gender and Protection staff, Funding/Business Development Manager, Oxfam International (OI) Advocacy, Campaigns and Media colleagues regionally (HECA) and globally (at OI secretariat and affiliate levels), including the Rights in Crisis campaign colleagues.

Screening checks:

All successful candidates will be screened through Refinitiv World-Check One to comply with counter-terrorism and financial sanctions regulations.


Should you be successful and not already employed by Oxfam GB, we will require a minimum of one reference covering three years of employment history.

DBS checks (for roles based in the UK):

It is a requirement in the UK for a new DBS check at an enhanced level for every new member of staff who works directly with or has regular contact with, children or vulnerable adults in the UK (consistent with DBS guidance and relevant law).


Key responsibilities

Oxfam’s work in Ethiopia addresses a spectrum that includes humanitarian intervention and long-term development. In Northern Ethiopia, Oxfam is currently ramping up a humanitarian response with food security, WASH, protection and gender as key sectoral focuses, plus our global advocacy and influencing programme, including public and private advocacy on the humanitarian situation, gender, hunger, and other issues as they arise. We seek to integrate these components into a ‘one programme approach’ to maximise benefits for poor, marginalised and crisis-affected people in Ethiopia.


1. Provide strategic vision and leadership to develop and manage Ethiopia’s influencing strategy, encompassing advocacy, campaigns, policy, media and communications.

  • Work effectively with the Country Director, programme managers, Country Office comms and media team, advisors, regional and global policy teams and civil society partners (international and national), to lead the Ethiopia advocacy and campaign work and analyse policy and practice issues and on-the-ground realities, prioritising and devising innovative activities that will secure positive change for people in Ethiopia in both the short and long-term, as well as leveraging opportunities and issues that arise in real-time.
  • Work with the Gender Coordinator, Protection Coordinator, Regional and Global Gender Advisors and Protection Teams, to ensure women’s rights and gender justice is taken into account in Ethiopia policy, advocacy and campaign work.
  • Deliver timely intelligence and effective analysis of the policies, practices, communications and decisions relevant to Oxfam’s programme.
  • Coordinate development of well-grounded policy positions across programme areas.
  • As a member of the Country Management Team, support the Ethiopia team to deliver an influencing strategy that is in line with Oxfam Ethiopia’s Country Strategy for 2021 and programme and broader regional and global objectives to ensure a real impact.
  • Work closely with Oxfam HECA teams, Oxfam Pan-Africa team, Oxfam International teams, and Oxfam affiliates to ensure coordinated approaches on advocacy that achieve the most impactful positive change.

2. Leadership and Management: 2. Managing the coordination of policy, campaigns, media and communication resources to deliver comprehensive and effective campaigns and advocacy responses to the crisis in Ethiopia.

  • Manage a team and resources in-country, and coordinate resources across the region and globally to influence impactful change in Ethiopia or which affects Ethiopia.
  • Coordinate and conduct systematic representation and lobbying at the national, regional and global levels, in line with agreed delegation and division of labour.
  • Ensure Oxfam representation in key appropriate external policy and media forums based in Addis, Mekelle and other locations as appropriate and as agreed with the Ethiopia Country Director.
  • Coordinate high-level representation of Oxfam’s advocacy messages and programme in the national, regional and global media.

3. Contributing to developing Oxfam programmes

  • Feed into the development of the country strategy and programme design as needed.
  • Ensure capacity-building to deliver Oxfam’s model and theory of change, including advocacy and campaigns with programme staff.
  • Support Oxfam in Ethiopia to reflect Oxfam’s Rights in Crisis campaigning principles including approaches to develop local ownership and national capacity for advocacy work.

4. Driving efforts in improving programme quality

  • Ensure that programmes relevant to advocacy and campaigns are in compliance with donor contractual obligations and that all reporting is of good quality and is done in a timely manner.
  • Ensure that programme learnings are included in advocacy and policy products.
  • Ensure that programme teams include advocacy in proposal design.
  • Ensure regular monitoring and evaluation of advocacy and policy work and that regular reflection and review is undertaken to continuously improve effectiveness and impact.

5. Active engagement in the Country Management Team

  • Participate in and contribute to the Ethiopia Country Management Team (CMT).


  • Required to adhere to Oxfam’s principles and values as well as the promotion of gender justice and women’s rights
  • Understanding of and commitment to adhere to equity, diversity, gender, child safety and staff health and wellbeing principles.

Essential – Experience, Knowledge, Qualifications & Competencies


  • Masters/Post-graduate degree/Bachelor (BA) Degree from a recognized university/college in law, International Affairs, Development Studies, Humanitarian Affairs, Social Science, Journalism and any other relevant field that can bring an added value to the related job.
  • At least 10 years of experience in media, communication, advocacy and policy analysis in crisis context preferably in an international NGO out of which 3 years should be supervisory/managerial experience.
  • Minimum 5 years of experience in managing campaigns, including use of local and regional media to achieve campaign outcomes
  • Experience in leading and/or supporting others to design and deliver advocacy and campaigns, programme and research and policy work.
  • Ability to influence and liaise effectively with key stakeholders and representation in high profile environments
  • Experience in building inter-agency coalitions for the purposes of policy influencing.
  • Ability to work with significant levels of autonomy and make prompt and sound decisions.
  • Proven analytical skills and ability to work with others to develop the strategy into action and communicate this to a wider audience.
  • Experience in programme planning, and competent use of project management tools.
  • Knowledge and experience of promoting gender equity, and an active commitment to promoting the interests of marginalized people in all aspects of programme work.
  • Experience in training staff on advocacy, policy and comms.
  • Sensitivity to cultural differences, & the ability to work collaboratively in a wide variety of cultural context
  • Leadership, management, negotiation and coordination skills (of people and projects) in a complex multi-stakeholder, networked, global and largely virtual environment
  • Excellent interpersonal and collaboration skills, particularly in cross-cultural contexts.
  • Very high-level of self-awareness, interpersonal and communications skills.
  • Proven ability to manage risk to populations of concern and country programs.
  • The ability to meet agreed on deadlines in a stressful and fast-paced environment will be critical.
  • Ability to travel, including to remote and difficult locations.
  • Excellent written and spoken skills in English are essential.
  • Commitment to Oxfam’s vision and mandate.
  • Commitment to humanitarian principles and action.


  • Experience of working in complex humanitarian situations, and the ability to integrate into one-programme-approach is highly desirable. Topical experience with multiple of the following highly desirable: refugee and IDP settings, hunger, humanitarian access, hunger, IHL.
  • A sound understanding and experience of the possibilities and tactics for influencing governments and key stakeholders through evidence-based policy research, media and lobbying.
  • Experience in media communications.
  • Knowledge of the Ethiopia and Horn of Africa context.

Key Attributes

  • Ability to demonstrate sensitivity to cultural differences and gender issues, as well as the commitment to equal opportunities
  • Ability to demonstrate an openness and willingness to learn about the application of gender/gender mainstreaming, women’s rights, and diversity for all aspects of development work
  • Commitment to undertake Oxfam’s safeguarding training and adherence to relevant policies to ensure all people who come into contact with Oxfam are as safe as possible

Organisational Values:

  • Accountability – Our purpose-driven, results-focused approach means we take responsibility for our actions and hold ourselves accountable. We believe that others should also be held accountable for their actions.
  • Empowerment – Our approach means that everyone involved with Oxfam, from our staff and supporters to people living in poverty, should feel they can make change happen.
  • Inclusiveness – We are open to everyone and embrace diversity. We believe everyone has a contribution to make, regardless of visible and invisible differences.

Oxfam Behaviour Competencies and Commitments:

  • Decisiveness – We are comfortable making transparent decisions and adapting decision making modes to the context and needs.
  • Humility – We put ‘we’ before ‘me’ and place an emphasis on the power of the collective, nurture the team and play to the strengths of each individual. We are not concerned with hierarchical power, and we engage with, trust and value the knowledge and expertise of others across all levels of the organization.
  • Relationship Building – We understand the importance of building relationships, within and outside the organization. We have the ability to engage with traditional and non-traditional stakeholders in ways that lead to increased impact for the organization.
  • Mutual Accountability – We can explain our decisions and how we have taken them based on our organizational values. We are ready to be held to account for what we do and how we behave, as we are also holding others to account in a consistent manner.
  • Agility, Complexity, and Ambiguity – We scan the environment, anticipate changes, are comfortable with lack of clarity and deal with a large number of elements interacting in diverse and unpredictable ways.
  • Systems Thinking – We view problems as parts of an overall system and in their relation to the whole system, rather than reacting to a specific part, outcome or event in isolation. We focus on cyclical rather than linear cause and effect. By consistently practising systems thinking we are aware of and manage well-unintended consequences of organizational decisions and actions.
  • Strategic Thinking and Judgment – We use judgment, weighing risk against the imperative to act. We make decisions consistent with organizational strategies and values.**
  • Vision Setting – We have the ability to identify and lead visionary initiatives that are beneficial for our organization and we set high-level direction through a visioning process that engages the organization and diverse external stakeholders.**
  • Self-Awareness – We are able to develop a high degree of self-awareness around our own strengths and weaknesses and our impact on others. Our self-awareness enables us to moderate and self-regulate our behaviours to control and channel our impulses for good purposes.**

Note to candidates: Shortlisted candidates will be assessed on our organisational values and attributes at the interview stage. The successful candidate(s) will be expected to adhere to our code of conduct. We encourage candidates to read and understand our code of conduct here


How to apply:

As part of your online application, please upload your up-to-date CV and a covering letter explaining your suitability against the essential criteria in the job profile through or using Oxfam’s internal /External application portal / or on or before 10th October 2021.

*<Due to the urgency of this role, we will be reviewing CVs and interviewing candidates in advance of the closing date and this advert will close before the deadline if a suitable candidate is identified.>*

Your application will be shortlisted based on your CV and your responses to the above questions. You need not comment on your suitability against the essential criteria in the job profile.

Only shortlisted candidates will be contacted.

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